Press releases are brief notices sent to the media to announce something—an event, a new product or service, a new hire, a key milestone, etc.  Sometimes, press releases are also used to notify the public of something not so positive—a product recall for example.

The primary objective of a press release is to generate interest (or "buzz" as it is sometimes called) so the media will write or talk about your company and/or its products and services.  A secondary goal is to increase sales from that buzz.

While press releases are only one part of a sound sales, marketing, and public relations plan, they also stand alone as being more powerful than most advertising; particularly for start-ups. Great brands are built through buzz and then supported through advertising.

EasyPressReleases.com makes it simple to push your press release to the masses via various wire services and over 30,000 opt-in journalists!